Affluentials are individuals who possess significant financial resources and have a significant influence on consumer behavior. These consumers have the ability to shape the market trends and set the standard for luxury goods and services. Synonyms for affluentials can include high net worth individuals, luxury consumers, wealthy consumers, elites, trendsetters, and opinion leaders. These individuals are often sought after by businesses looking to promote their brand or sell high-end products. They are influential in terms of fashion, lifestyle, and cultural norms. As such, understanding the behavior and preferences of affluentials is critical for businesses seeking to penetrate or expand their presence in the luxury market.