Merchandisableness is the quality of being able to sell or trade a product. It is an important factor for businesses to consider when introducing a new item to the market. Synonyms for merchandisableness include sellability, marketability, commercial appeal, tradeability, and viability. These terms all refer to the degree to which a product or service can be successfully marketed and sold to customers. To increase the merchandisableness of a product, businesses may use marketing strategies such as advertising, product placement, and pricing adjustments to appeal to consumers and make their product stand out from competitors. Ultimately, the merchandisableness of a product can determine its success in the marketplace.