The term "press opportunities" refers to the possibility of getting media coverage for an event or news story. Synonyms for this phrase may include "media exposure," "publicity prospects," or "press exposure." Other options may include "journalistic coverage," "media outreach," or "press visibility." These synonyms all entail the strategy of reaching out to the media in order to increase visibility and gain attention for a particular cause, product, or event. Whether seeking coverage for a new business opening or an important charity event, the goal of press opportunities is to reach a wider audience and deepen the impact of the news or event.